Mexico. The DOW company has confirmed its participation in the Latin American Coatings Show 2024 (LACS 2024), where it will present its innovative project, DOW Paint Vision.
LACS is one of the most important events for the paints and coatings industry in Latin America. It will take place from July 23 to 25, 2024 at the Citibanamex Center in Mexico City.
DOW will present its project, DOW Paint Vision, a platform that promises to revolutionize the paints and coatings market, which will integrate technological advances and sustainability, with the aim of offering innovative solutions that respond to the changing needs of the market.
Juan Carlos Orozco, commercial director of Coatings and Monomers for the Northern Region of Latin America at Dow, spoke about DOW Paint Vision: "it has artificial intelligence components to help our customers formulate their paints, it tells you how much of each material should be put or depending on the characteristics you are looking for, it helps you formulate the materials you are looking for, It's like you have someone from technical support helping you formulate on the spot."
This platform focuses on innovation and sustainable development in the paints and coatings industry, seeking to offer advanced solutions that improve the performance and durability of paint products, while minimizing their environmental impact.
Paint Vision addresses various areas, such as reducing volatile organic compound (VOC) emissions, improving energy efficiency in paint manufacturing, and creating more sustainable and environmentally friendly coatings.
Key goals of Paint Vision include sustainability, innovation, efficiency, and regulatory compliance. This comprehensive initiative seeks to transform the paint industry through customer service with predictive intelligence.
DOW's participation in LACS 2024 underscores its continued commitment to innovation and sustainability in the coatings industry. DOW Paint Vision focuses on developing products that not only meet the highest quality standards, but also reduce environmental impact, aligning with the growing sustainability demands of the market and consumers.
In addition, the company will have several conferences:
- Ana Ortega, Technical Sales Specialist - DCM at Dow, will be in charge of the conference "Formulation of new low VOC industrial coatings and optimization of decorative coatings through Silicone Additives", in the company of Química San Diego.
- Heidi Salinas, Dow Technical Specialist, will present the talk "Trends in the Coatings Market" on the third day of the event, with the participation of Kem Trade Mexico.
- Ana Isabel Ortega, DOW technical specialist, will participate with her presentation "Dow Paint Vision concentrates years of Dow's technical and scientific knowledge to offer high-performance and more sustainable solutions", with the collaboration of DISQUISA.
Check out the event schedule on the official LACS website
