Colombia. Kölor Paints, Homecenter's exclusive brand, in partnership with Glasst - Unpaint, announces the launch of Kölor - Unpaint, the first removable paint on the market, which allows users to change color and design without compromising the original surface or its durability.
This innovative product, developed in conjunction with the startup Glasst - Unpaint, features Glasstommer® technology, which makes it easy to remove without leaving residues. With this revolutionary proposal, Kölor - Unpaint is positioned as a milestone in the decoration and design industry.
In addition to its practicality, the Kölor - Unpaint removable paint has a strong environmental commitment. Its biodegradable formula reduces the carbon footprint, decarbonising 11 kilograms of CO2 for each kilogram of paint used. In this way, it offers a sustainable solution that responds to the growing demand for eco-friendly products.
"This release represents a significant advance in the way we understand and use paint. With Kölor - Unpaint, we want to give our customers the freedom to experiment and change their spaces without worry. It is perfect for those looking for flexibility, sustainable solutions and ease of use," said Ana María Narváez, paint business manager at Homecenter.
The product is designed for homeowners, renters, designers, artists, and anyone who wants to renovate their space without long-term commitments. Initially, Kölor - Unpaint will be available in more than 800 colors, with the aim of expanding the offer to the more than 1,000 shades of Kölor's traditional portfolio.
Another of the great benefits of this paint is the optimization of costs in the color change. Unlike the traditional method, which requires several coats of paint when repainting, Kölor - Unpaint can be completely removed without the need to apply new coats, significantly reducing expenses in materials and labor.
Colombia becomes the first country in the world to have this innovation, reaffirming Homecenter's commitment to the growth of local startups and the promotion of sustainable solutions in the market. Kölor - Unpaint is now available in major Homecenter stores across the country, allowing consumers to transform their spaces easily and reversibly.
