International. Mascoat is launching its WeatherBloc-HRC Coating, a new thermal insulation coating for commercial buildings and metal roofs. Unlike standard roof reflective paints, this coating combines thermal insulation with reflective paint to provide reliable thermal protection, even on dirty surfaces or on cloudy days.
The Weatherbloc-HRC is an updated version of Mascoat's WeatherBloc-IC product, which was initially designed to be a reflective rooftop coating with some insulating capabilities. The new WeatherBloc-HRC product combines the reflective properties of this white coating with true thermal protection to reduce overall heat transfer in commercial buildings, reducing energy needs and costs.
When placed in buildings in urban environments, it can be used to prevent the urban heat island (IMU) effect, which is a phenomenon in which urban areas experience warmer temperatures than surrounding rural areas. In addition to reducing energy costs for commercial buildings, the water-based formula is also eco-friendly and non-toxic.
"The Weatherbloc-IC was too expensive for this market," said Will Conner, Mascoat's chief marketing officer. "But we've worked to identify materials that reduce cost without sacrificing WeatherBloc's insulating capabilities to offer customers a coating that not only protects their substrate for years, but also reduces energy costs at a cost similar to that of standard reflective coatings on the market today."
