Latin America. Since last March, the products that make up the silicone portfolio under the Dow Corning brand will bear the name Dowsil. This change will maintain the descriptions, characteristics and benefits of its current products, which maintain their original formulas and level of performance.
The personal care, home, infrastructure, packaging, agribusiness, transportation and industry segments will be the most impacted with the brand renewal. The new Dowsil will continue Dow Corning's legacy of working the brand's competitive advantage with a wide variety of innovations. Its products with silicone-based technologies will solve the challenges of various markets and improve the lives of consumers, aligning experience and technical knowledge.
The company explained that now the brand's customers will have a more efficient shopping and online search experience thanks to the new website that will replace the current dowcorning.com platform. During the transition, customers will be able to learn more details of the process through dowcorning.com/integration topics such as the implementation of the change, documents on integration activities and frequently asked questions will be resolved in this space.
In addition, it will have a tool for the generation of the certificate of chemical equivalence of specific products of the company.
In this way Dow Corning will be renewed to provide the same quality and efficiency, with the help of innovative technologies and maintain the trust of its customers around the world. It will also allow to offer a wider and more diverse offer in business, capable of meeting the current needs of the market.
