International. PPG announced that throughout 2017 it will celebrate the 50th anniversary of one of its coatings, commemorating the introduction in 1967 of one of the industry's first high-performance polyvinylidene fluoride (PVDF) coatings for metal building components.
In the last half century, the coatings that bear the name Duranar, have been specified by renowned architects to protect and improve some of the most recognized architectural frameworks in the world, such as the Empire State Building in New York, the Louvre Pyramid in Paris, the Shanghai World Financial Center in China, Petronas Towers in Kuala Lumpur, Malaysia, and the Rock and Roll Hall of Fame in Cleveland.
PPG said in a statement that it has continuously refined Duranar coatings since their introduction to meet the aesthetic, performance and sustainability demands of architects and building owners. Significant advances have included the addition of metal flakes and other effects for the enlarged appearance options; incorporating Ultra-Cool infrared reflective pigments to help reduce building cooling loads; and Duranar's powder coating formulation, earning PPG a prestigious R&D 100 award that recognizes the coatings' ability to reduce volatile organic compound (VOC) emissions and economize on the production of custom-colored powder coatings.


