Guatemala.
The paint brand Glidden announced its return to Guatemala, after several years out of the Guatemalan market, now with the support of the multinational PPG Industries.
With this return, the company Glidden ensures that it will increase its presence in this region: "The color experience is the greatest differentiator offered by Glidden. This is lived through a process in which the user has the possibility of acquiring more than ten thousand different colors, personalized advice by trained personnel and state-of-the-art technology that allows us to meet the maximum demands of the client, "said Marylyss Estrada Pazos, Category Manager of Construred.
The return of the brand was announced at the Construred Fair attended by more than 190 potential customers and in which Glidden announced its list of products, color combinations and qualities of the brand.
"Glidden comes refreshed and focuses on three steps to living the experience of color: inspire, select and experiment. We project painting as an opportunity for beautification, to set color trends in design and art, innovation and inspiration in every stage of people's lives," added María del Mar Ruíz, Color Manager of PPG Industries for Latin America, the company that owns Glidden.
Glidden will be in the Guatemalan market in Construred and 17 Construfácil points of sale nationwide.
Under the management of PPG Industries, Glidden's Guatemalan and Central American operation is already part of a company with a presence in more than 71 countries and more than 50,000 employees.
