International. PPG released its annual color popularity data for cars, which reveals that consumers again prefer cars with a neutral color. More than 75% of vehicles built globally in 2016 were white, black, grey or silver.
White continued to be the most popular color in the world at 38%, up from 35% last year. Black (16%), silver (12%) and grey (10%) rounded out the world's most important automotive colors. And while PPG's research found that nearly 60% of American and European consumers identified color as an important factor in their vehicle purchasing decisions, the popularity of blue, green, natural and red vehicles remained unchanged from last year.
PPG's regional trend data for 2016 on vehicle construction includes:
- North America: White (25%) eclipse black and silver (tied at 19%), gray (12%) and red and blue (tied at 10%).
- South America: White (37%) was close to the global popularity level, with silver silver (29%) coming in second. Black (12%), grey (10%) and red (8%) rounded out to the top five.
- Europe: White (33%) followed by grey (18%), black (16%), silver (10%), blue (8%) and natural and red (tied at 7%).
- Asia Pacific: White (47%) led by a larger margin than in any other region, while black (14%), natural (11%), silver (10%) and red (7%) followed.
