Colombia.
More than 190 people from 17 cities in the South American country were connected in the 1st virtual forum of Direct Costs and Productivity in Steel Protection that was dictated last month from the city of Medellín.
This initiative, led by the High Performance Coatings (RAD) business, brought together customers interested in solving doubts and learning more about a common "headache" in the industry. "Web trainings are becoming more common every day and represent a very interesting alternative for audiences whose agendas are restricted. These types of activities will become a fundamental pillar of our knowledge management strategy," says Juan Fernando Baena, regional manager of RAD Strategy.
"These forums also become an opportunity and strategy for relating to our existing and potential customers, who will be able to learn about Pintuco's portfolio, its benefits and new technology," adds Jaime Andrés Ocampo, technical advisor of Industrial Maintenance of the company.
From a recording studio it was possible to reach unexpected audiences that, in a work of visits or face-to-face events, would never have been addressed, both for time and budget. "The cost of an event that covered the number of people that were gathered would have exceeded 30 million pesos and, in this way, the investment made did not exceed 10% of the aforementioned cost," says Juan Fernando.
Find the forum video by clicking here.
