Argentina. Glasurit, BASF's Automotive Refinish brand, introduces Refinish Virtual Centre Glasurit, a 360° platform that offers customers an interactive digital experience with a simple and agile approach to the brand.
Through the RVC Glasurit, a virtual training center is recreated, where users have the possibility of scheduling appointments with technical advisors of the brand from different points of South America.
In addition, on the platform they will be able to watch tutorial videos about Glasurit products and techniques, access communication channels, tools, brand information, and a virtual auditorium with webinars available and registration for upcoming virtual events.
"With the Refinish Virtual Centre Glasurit we want our customers to have the possibility of having all our innovative tools in a very simple and easy to access way. This was a regional development in South America that we started in the pandemic and it took us two years," said Sofia Kandraski, Marketing and Project Manager of BASF's Automotive Refinish division for Latin America.
"We are excited to finally be bringing this tool to market. With it, we continue to provide digital solutions to make workshop processes more efficient and sustainable," says Kandraski.
RVC Glasurit joins the various digital tools of BASF's Automotive Refinish business, bringing efficiency to the work of automotive workshops. Rudy Bot, for example, is the WhatsApp chatbot that answers queries from workshop participants and professionals 24 hours a day, and Refinity is the one-stop shop floor management platform, offering solutions in the areas of color, business, training and support.
In Argentina, Glasurit leads the supply of products and services for the automotive industry from the BASF site located in Tortuguitas, offering professionalism in the market, facilities with state-of-the-art equipment and instructors trained to learn and practice refinish processes.
It also has the Refinish Competence Centre, a state-of-the-art centre for automotive refinish training.
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