The center in question is sponsored by a major global supplier of raw materials, so there is no direct promotion of any particular paint brand.
Later I related these centers with some training programs for the applicator that companies in the Andean zone have, contests such as the Cubrecol technical congress and the web platforms that have been promoted from Brazil to facilitate some processes such as the calculation of paint consumption in a certain application, the selection of the type of coating according to the needs and the expected performance, among others.
All these initiatives are aimed at the qualification of one of the most important links in the production chain in the paints and coatings industry: applicators.
They are in charge of putting our products at the service of others, and if their work does not meet the proper quality standards, the image of the product used will be affected.
The application is not in the hands of the formulator, but there is a lot that can be done, from each of the companies, to improve the instruction of the applicators.
Small actions that do not affect the cost structure too much, such as the development of educational programs, software or virtual tools to facilitate the application, will help improve the performance of our product and, incidentally, will retain the applicator with our brands.
Vanesa Restrepo
Subeditora
[email protected]
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