International. Pantone Color Institute announced the creation of a new official Pantone color, Minion Yellow, based on universal Pictures and Illumination Entertainment's film franchise: My Favorite Villain.
"Just as the sun's rays give us life, the yellow Pantone Minion is a color that increases awareness and creates clarity, illuminating the path to the intelligence, originality and ingenuity of the open mind – this is the color of hope, joy and optimism," said Leatrice Eiseman, executive director of the Pantone Color Institute.
"Pantone has long established its reputation as the global color authority," said Jamie Stevens, executive vice president, Global Retail Development, Universal Partnerships & Licensing. "We are thrilled that their color experts will see the market demand for yellow and look to the Minions as global pop culture icons, to add to their yellow spectrum."
