Latin America. The Colombian paint manufacturer Pintuco, which is part of the World Group, announced that from now on, from the Caribbean to Ecuador, it will support the brands that will continue to be present in the different countries.
That is to say that the Pintuco will be the name that will identify the paint business, present in each of the 16 countries in which the World Group has activity. However, the products in the portfolio in each country will retain their name in the market.
In addition to this, the company has a new brand image to promote its paint business that expresses three attributes in each of the elements that make up the logo: quality, color and innovation. "It will be a change of image, not personality," the official statement said.
