United States. Eastman introduces next-generation adhesion promoters for paint and coating users to comply with regulatory changes.
According to the company, Advantis adhesion promoters limit or eliminate materials of interest, enabling formulators and end users to obtain reliable results while improving product sustainability and meeting regulatory requirements.
Advantis products consist of modified polypropylene and polyethylene polymers that adhere better to untreated plastics and other hard-to-adhere surfaces.
"With materials like cumene being recategorized as carcinogens, formulators have two options: continue to use these materials with their new hazard label or switch to solutions that limit or eliminate these materials," said Tom Klug, market segment manager for Eastman's automotive coatings business.
"Eastman's Advantis adhesion promoters offer a simple alternative to help our customers remain compliant without the need for reformulation," added Klug.
"Advantis solutions improve adhesion in three ways, as a primer between the substrate and the subsequent coating, as a primer or bond layer between coating layers, and as a formulation additive for blending," said Doug Wagner, chief technology officer in Eastman's coatings business.
"Formulators tell us that material reclassification is a major trend in our industry, so we develop these new products as direct alternatives to formulations that benefit from our traditional promoters," Wagner continued.
"An immediate challenge facing formulators is the upcoming reclassification of cumene in the EU as a category 1B carcinogen. Our Advantis adhesion promoters are a solution that allows customers to avoid relabeling issues of their current coating products," he said.
Advantis was developed as a direct and effortless alternative to formulations used by Eastman's traditional adhesion promoters. Advantis adhesion promoters are commercially available as solutions, water-based dispersions and solid resins.

