Spain. The manufacturer of paints for automobiles and the industrial sector, Roberlo, celebrated its fiftieth anniversary in November 2018, and as part of the commemoration, the company has proposed to carry out the campaign "The 50 of the 50", which consists of fifty events, promotions, celebrations and various special actions to remember the milestones of its history.
At the end of 2018 and during the course of 2019, contests have been held on Instagram, the edition of roberlo's story book and a commemorative video, as well as the creation of a graphic image and even a surprise tribute to the founder of the company, have been some of these actions that the company has carried out.
"In this way, they wanted to show the values and pillars of Roberlo, as well as recognize and make visible all the members that are part of this entity, directly and indirectly," the company said in a statement. "All this has been accompanied by the hashtag #roberlo50 from where the firm has been showing some of the best snapshots made during all these years."
The company also presented the special edition pistol of the 50th anniversary, of which more than 1,000 units have already been marketed and two copies were raffled in an Instagram contest.
Coinciding with a year of fairs, the company took advantage of the Automechanika Frankfurt to organize a commemorative evening with part of the customers, the Open Day where family and friends of the employees could discover what Roberlo is like inside, and the anniversary dinner at the Celler de Can Roca where more than 300 people gathered.
