International. It's been 10 years since AkzoNobel and McLaren first came off the net with their partnership. The close relationship was first launched in 2008, when AkzoNobel became the official supplier of paint solutions for McLaren Racing.
McLaren has used the company's premium brand, Sikkens, for its F1 cars ever since.
However, the collaboration is not limited to the F1 team. AkzoNobel has also been a technology partner for McLaren Automotive since 2012, and all McLaren road cars are fully painted on the company's products.
"Working with partners like McLaren is a perfect example of our commitment to delivering cutting-edge innovation," said Keith Malik, Key Account Director of AkzoNobel's Automotive and Specialty Coatings business. "We are proud to partner with them for 10 years and demonstrate our shared passion for high-performance technologies and performance."
Simon Roberts, Chief Operating Officer of McLaren Racing, added: "Our decade-long relationship with AkzoNobel has led to new innovations, scientific and sustainable breakthroughs and quality finishes. Its longevity in the market, coupled with the technology we have developed together, has helped us in our ongoing pursuit of high performance, and we are delighted to call AkzoNobel our partner."
The livery for this season's MCL33 F1 has had a particular impact. Papaya Spark's colour scheme resulted in McLaren winning a BBC poll earlier this year to get the best car.
The successful partnership was celebrated at the annual Specialty Equipment Market Association (SEMA) in Las Vegas. The event is an important gathering for the aftermarket industry.
The McLaren F1 car will be in action again on November 11 at the Brazilian Grand Prix.
