Mexico. For the fourth consecutive year, Axalta launches its Axalta training program on Tour in Mexico, one of the most important markets in the Americas for the brand. The program provides theoretical and practical training to car repainting technicians directly in their workshops.
Axalta en Tour was launched in 2015 as an innovative model of free and specialized training, to support repainting professionals to keep up with the latest industry trends and techniques. Instructors teach master painters the latest updates on refinish brands such as Spies Hecker and Imlar, to get the most out of the products and help workshops better serve their customers.
"Helping customers grow is more than just providing them with innovative coatings, we also drive them to improve their productivity and efficiency with our products so they can maximize their results," said Daniel Salcido, president of Axalta Mexico. "In 2017, more than 3,000 master painters in Mexico participated in the program and we hope to break that record in 2018."
