International. For the year 2018 Sherwin-Williams chose as Color of the Year the color Melody of the Sea, SW 6496, part of the Affinity trend. Each year, the choice is made from one of the palettes presented in the trend color search work, the Colormix.
"Blue is a basic, accessible and fundamental color, even more so when we talk about the blue found in nature. If we stop to reflect a little more, we can also say that blue, in a way, is indefinable. Have you stopped to think that the ocean has shades of blue, but a glass of ocean water is not blue? The world of blue is vast, arousing a variety of moods and associations depending on nuance, tone and application. However, regardless of its variations, blue is always presented intelligently, safely and interestingly. Our Melody of the Sea, is full of personality, a color that is on the spectrum between green and blue, offering the peace, calm and tranquility of blue and the balance and growth properties of green," explained Patrícia Fecci, marketing manager and color specialist of Sherwin-Williams Inks.
"Color trend studies reflect the moment we are living in the world. Instability, social and political uncertainties, lack of trust, whether in the people or institutions around us, makes people yearn for stability and sincerity, and the color Melody of the Sea is the reflection of that search. We want to be packaged by a new melody, by a new time, that challenges us again the confidence both in ourselves and in society, "Patricia added.
This tone is very versatile and provides an optimal combination with the other colors of the Affinity, Sincerity and Connectivity palettes, present in the Sherwin-Williams Colormix 2018 collection. Know now the other contributions that the color SW 6496 Melody of the Sea, when well applied and projected, can pass to the people who attend the environments:
· This blue can help recharge the mood of people who are in times of extreme stress or tiredness;
· It can relieve feelings of loneliness;
· It tends to increase levels of creativity and sensitivity;
· It makes it possible to expand the concentration and clarity of thoughts;
· And it allows to elevate intuitive ability and spiritual growth.
