International.
Glidden, a brand owned by PPG Industries launches the Glidden ColorAPP application, a new tool designed so that the consumer can experiment with colors by visualizing them in real scenes.
The App is now available for free in the Google Play and Apple Store, for Android and iOS operating systems.
Glidden developed this application that offers the possibility of seeing in real time and from the mobile phone how a wall or room would look before starting to paint. In this way, the brand owned by PPG Industries continues to innovate with new and better tools based on a 3-step system – Inspire, Select, Experiment – that simplifies the color selection process, providing the consumer with a better shopping experience.
Glidden ColorAPP has more than 3,500 colors classified in quick search filters by family which allows you to find the color you want quickly, in addition to offering the latest trends and combinations. The app, unlike other color displays, is very easy to use: you take a picture of the space and apply the colors to walls and skies with a single swipe of your finger. It is not necessary to manually select the area to be painted, Glidden ColorAPP recognizes the walls by separating them from furniture and equipment by painting around them. Thus, the user will know in advance how their spaces will look.
"At PPG our goal is to motivate the consumer to beautify and renovate their spaces using the color power of our brands. For this, we provide a better service with tools that facilitate the process of buying paint. The Glidden ColorAPP is one of them. Through this application, design enthusiasts – amateurs or professionals – will be able to be inspired and experiment with our wide range of colors," said María del Mar Ruiz, Color Manager of PPG Industries for Latin America.
The App also offers the possibility to estimate how much paint is needed in the projects using the calculator function, selecting the desired type of paint and entering the measurements of the wall to be painted. It also has a point of sale search engine, which allows you to locate the closest one to which you can go to get advice, advice and ideas and finally make your purchase.
"The goal of Glidden ColorAPP and all the color tools we have is to give greater confidence to the consumer and enhance their creativity to the maximum, minimizing their fear of experimenting with colors and reducing the uncertainty of the final result. Thus, users will be able to see how the colors would look in a room, without the fear of making mistakes or wasting their money, "added the Color Manager of PPG Industries for Latin America.
