International.
Axalta Coating Systems unveiled Destination Color 2016, a portfolio of color options inspired by changing consumer lifestyles and designed to enable automakers to select colors that will meet their customers' preferences for vehicles in China and around the world.
The trends presented at Destination Color 2016 are grouped into four colored destinations that reflect big trends: Newtopia, Zona Pop_up, Estado Interior and Escena Cyber, which reflect a variety of colors for consumers with different tastes and styles, as well as vehicle preferences.
Newtopia is full of dream colors like peach, shades of pink and purple silenced with effects of scales or trilayer pearl. The target vehicle segment is small and medium-sized cars.
Zone Pop_up highlights the bright colors of high chroma that are appearing on the roads. Blue tones are in trend in the middle and dark versions, while reds are found in medium tones with a high chroma. Intense reds and blues have global appeal for a wide range of vehicles. Light green, teal and yellow are popular among small and sports cars, while orange is gaining popularity among small cars and trucks.
Colors that extend a relaxed and balanced atmosphere with a homemade touch are grouped into Inner State These include shades of brown, caramel, green, black, and dark red, some of them with a smoke-filled look, while others are dark in color with deep chroma. These colors are very popular among luxury brands of high-end vehicles.
Neutral colors on display in the Cyber Scene group are still popular, but this year's colors come with a cold factor. These include touches of blue in neutral grays and silver. White continues to reign with bright, beige and opaque gray effects, as well as new effects of scales that dance in the sun for these colors.
