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Color study in cars conducted by PPG

International. A team of color specialists from PPG Automotive Refinish conducted a study to find out what the preferences of the automotive industry are today, in which they analyzed the current color trends, and those that are beginning to emerge, to help car manufacturers, and the workshops in which cars that leave the assembly line will eventually have to be repaired, to be prepared.

The vast majority of cars that leave dealerships in Europe and North America, around 75% of the total, bet on white, gray, silver or black in their bodywork. And auto shows tend to reflect this reality, although there are signs to think that this situation is changing. 

The last edition of the Detroit Auto Show saw more bodies with yellow, orange and gold tones. "We are seeing the popularity of oranges and golds grow remarkably. Traditional gold finishes were more associated with cars with old-school, more traditional touches, while now we see more powerful golds: gold finishes with brown and orange tones, more sporty and youthful. Colors that connote a certain taste for adventure, robustness and refer to the technological equipment that the driver will find in the vehicle," said Jane Harrington-Durst, head of color and style at PPG Industries.

Other shades also continue to gain ground within the automotive market: calcareous blue, night blue were presented as novel options, especially for luxury cars. On the other hand, the olive green -with military touches- of Jeep, also shone with its own light in a selection of vehicles that commemorated its 75th anniversary. But it was not the only brand that has dared with green. Kia also showed a striking concept, the Telluride, SUV that was dressed for the occasion with a green with brown reflections, perfectly lacquered.

Duván Chaverra Agudelo
Duván Chaverra AgudeloEmail: [email protected]
Editor Jefe
Jefe Editorial en Latin Press, Inc,. Comunicador Social y Periodista con experiencia de más de 12 años en medios de comunicación. Apasionado por la tecnología y los medios especializados.

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