International. TechNavio analysts forecast that the global interior architectural coatings market will grow at a CAGR of 5.88% during the period 2014 to 2019.
Commenting on the report, analysts from the Technavio team said: "Manufacturers are focusing on unique colour combinations to differentiate their products and attract buyers. Unique colors are being introduced by marketers, followed by the application of marketing communication programs to improve brand awareness. The market expects to see an increase in the use of different color combinations to improve the aesthetics of the coated surface. Key suppliers in the market are also focusing on introducing metallic paints that end users can use to highlight surfaces."
According to the report, increased investments in infrastructure development in Asia-Pacific and Latin America have contributed to the growing demand for interior architectural cladding, especially from the commercial sector. The growth of the housing market in several Asia-Pacific and Latin American countries such as Peru, Colombia, Chile, India, Thailand, the Philippines, and Indonesia has led to an increase in demand for interior architectural cladding from residential end users.
In addition, the report notes that the declining demand for solvent-based architectural cladding in these regions is a major challenge for vendors.
