Latin America. In an interview with Zona de Pinturas, Röhm's New Business Development Manager for the Americas, Andross Corona, shared his vision about the projections of the paint and coatings industry in Latin America.
During his career in the industry, which includes time at companies such as Sherwin Williams and First Quality Chemicals, Andross describes it as "very particular" years, as he has seen a lot of changes, many mergers and acquisitions of both suppliers of raw materials and paint manufacturers, which at the time were industry standards in their country.
"There has been a great consolidation, and it is a trend that does not seem to stop," says Corona.
"There are a series of global factors that could directly affect our region, since the political pendulum today is much more on the left side, in addition to the fact that global tensions and global initiatives such as BRICS can significantly impact Doing Business. 'of our markets," he remarks.
However, he points out that demand is maintaining sustained growth, beyond considering factors such as GDP per capita, "derived from the fact that we have a demographic dividend that other areas such as Europe and Asia lack."
To this he adds that "we are in the focus of major global trends" such as electric cars, which in his opinion would be potentially beneficial for countries with large lithium deposits such as Bolivia, Chile and Argentina. Likewise, he highlights nearshoring, which "paves the path to turning Mexico into a major global player, leveraging current free trade agreements with the United States."
For him, currently, the region represents an important growth opportunity for investment, "especially when capital flows are relocalizing, and Latin America can take advantage of this situation."
"I am a faithful believer that the digitalization of the chemical industry is the biggest trend that we can take advantage of, optimizing processes, managing large amounts of data to know our customers better, automating and personalizing technical support, giving real-time visibility to logistics, managing complaints, create financing, process orders without people involved, etc.", concludes Andross.
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