International. The global water-based coating additives market is expected to reach $4.11 billion by 2022, according to a new report from Grand View Research.
The high rate of commercialization of water-based coatings due to increasing consumer preference for low toxicity and VOC content can be attributed to high growth. Advances in formulation techniques are also expected, along with the increased need for multifunctional additives to increase demand over the next seven years.
Water-based coatings have penetrated approximately 90% of the architecture segment in mature North American and European markets as a drop-in substitute for their solvent-based petroleum-based counterparts.
Rheology modifiers were the leading product segment and accounted for more than 40% of the total market volume in 2014. These additives tend to decrease the surface tension of the formulation which improves color acceptance, film quality, and wet abrasion resistance. In addition, they help control various rheological properties including scrubbing, stability, sagging and film creation. This product segment is also forecast to witness the highest growth of more than 6% between 2015 and 2022.
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