Mexico. BASF unveiled its® new automotive paint solution, which offers material savings, less waste and reduces refinish process time.
"Baslac® arrives in Mexico to provide a modern and complete solution to the experts of vehicle refinish shops, offering speed and efficiency with an excellent price-quality ratio," explained Sofia Kandraski, Marketing and Project Manager of BASF's Automotive Refinish division for Latin America.
The brand joins the various digital tools of BASF's Automotive Refinish business, which seek to improve efficiency and make it easier for customers to use the brand's products.
BASF offers some assistance tools such as its bot on WhatsApp to answer queries 24/7; the Formula Finder, an online digital medium that allows users to access color formulation and application information; the e-Finder-Star, is a color recovery device that guarantees the best and easiest color matching with faster repair times and the RVC (Refinish Virtual Centre) which is a 360° virtual training space for workshop professionals, where video-tutorials, access to communication tools and a virtual space with a library of virtual trainings are offered.
"The brand has a range of high-quality products such as color lines, primers, varnishes and thinners, providing process time savings, lower consumption and greater efficiency," added Sofia Kandraski.
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