Architectural: they are committed to stability
The goal for this year will not be to grow or improve the figures of 2008, in the segment of architectural paintings stability will be the key word, because the difficult economic moment will maintain for a long time the uncertainty about the future of the industry in Latin America.
Home paints will depend in large quantities on the behavior in the construction sector, because if the latter goes ahead, the effect of the recession will not be so painful because there was a continuous production for an important market. But at the same time, this becomes the main threat and therefore they estimate zero growth for 2009.
Daniel Vicente, marketing director of the multinational Sherwin Williams, gives us his impressions about it. • Listen now :
The podcast has a duration of 4:24 minutes (< 2.6 Mb) y fue grabado as of March 2009.
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