Merck
Merck's new Digital Color Card app for smartphones and tablets features a realistic representation of the pigment portfolio for effect coatings on the screen. The app is available for both iOS and Android devices.
The app is unique in the industry and offers insight into how effect pigments look in motion under direct light: by detecting the movement of the device, the app simulates the behavior of a real panel that tilts, allowing a pigment to be inspected from different angles. Alternatively, it is possible to watch a video of the moving panel.
The accessibility and availability of the application provide a new experience for those who work with these effect pigments or seek inspiration, and allows to verify technical details. This makes the app the digital complement to Merck's existing color cards and a convenient resource.
The app can be downloaded from the Merck website.
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