International. AkzoNobel's Visualizer app designed for smart mobile devices, which was launched by the decorative paints business, won recognition during the last UK IT Industry Awards in 2014, as the most innovative mobile application.
The free augmented reality app allows users to see in real time how a room would look in a wide range of different colors – before applying the paint to the wall. The innovation beat out seven other finalists in the innovative mobile app in the category of the year.
"Color has the power to change people's lives and we are thrilled to have been recognized for an innovation that is designed to give consumers and professionals more confidence and inspiration," said Corinne Avelines, Global Head of Digital and E-Commerce at AkzoNobel.
The company explained that the innovation of this application is its computer vision technology that allows the user to apply realistic virtual paint to their walls, in real time, without affecting picture frames and other furniture. The app is compatible with both Android and iOS (Apple) devices.
