United States. Sherwin Williams is working on a campaign aimed at the Hispanic community in the city of Chicago, with the purpose of encouraging the use of the company's products and services.
The company focused on the spectacle of soccer to give strength to this campaign that seeks to encourage the mass consumption of paintings among Hispanics.
"Football offers a unique opportunity to 'connect' with our different segments, both those who execute the project themselves, and with professional painters," commented the multicultural marketing manager for Sherwin Williams,
During the campaign, the company is training users in the generation of new initiatives such as activities in paint workshops, demonstrations on the operation of some accessories, among others.
