United States. Sherwin Williams and nascar racing formula announced a partnership agreement involving the commercial use of the "Official Nascar Paint" label that the painter will put on its products, promotions and outlets.
Likewise, the brand will have spaces for participation throughout the season. "This is a logical evolution in our performance in sport. Nascar has been a part of us for years and we've seen the value this event has for brand communication," said Ellen Moreau, vice president of marketing and communications for Sherwin Williams.
The company aims to launch a campaign with NASCAR on its network of 3,500 stores across the United States. This agreement will last two years. Terms of the business were not disclosed.
