International. The chemical group Briolf, owner of brands such as Roberlo and Montana, recorded revenues of 259 million euros in 2024, representing a growth of 6% compared to the previous year. EBITDA also increased by 4% to €29 million, in line with the projections of its 2021-2026 strategic plan, which sets the goal of reaching €300 million by 2026.
"We are starting with Asia; we have already opened in South Korea and will soon open in Taiwan," said Jaume Juher, executive chairman of the group. In joint statements with the general director, Xavier Sagué, to the newspaper Expansión, they pointed out that this progress responds to a long-term strategy based on internationalization and acquisitions.
With a presence in 120 countries – 35 of them with its own subsidiaries – Briolf has consolidated its foreign business, which currently accounts for more than 80% of its revenues. Spain, the United States and Italy are listed as its main markets. In the Americas, the group has strengthened its activity with subsidiaries in Mexico, Peru and Brazil, and more recently has started operations in Australia.
In the last ten years, Briolf has acquired six companies, the most recent in 2023: Italy's Intec. These operations have allowed it to diversify its portfolio, with the coatings division leading sales with 126 million euros, followed by the aerosols unit (88 million) and the adhesives unit.
Regarding possible new acquisitions, Juher indicated that "there are no acquisitions on the table," but added that the group remains attentive to opportunities, especially in Europe.
Looking ahead to 2025, Briolf is projected to grow by 9% to reach €282 million. In view of the tariffs announced by the U.S. government, the group will adjust its prices to compensate for the increase in the cost of imported raw materials. "We rule out an excessive impact," Juher said, explaining that local competitors will also be forced to apply similar adjustments. The company maintains its investment plans in the country, with a 30 million euro plant in North Carolina.
Key Company Facts:
Briolf was founded in 1968 as an importer of automotive repair putties.
The Roberlo brand drove its initial expansion.
In 2019, Briolf was established as a holding company to group its brands.
The third generation of the Juher family currently leads the coatings division.
In addition to its progress in Asia, the group has begun to explore markets in Africa as part of its long-term objectives.
