United States. Global specialty materials company Eastman announced Advantis as one of its new adhesion promoters to limit or eliminate materials of interest.
New adhesion promoters comply with regulatory changes and enable formulators and end users to achieve reliable results while improving sustainability.
"With the recategorization of materials like cumene, formulators have two choices: continue to use these materials with their new hazard labeling or switch to solutions that limit or eliminate these materials," said Tom Klug, automotive coatings commercial market manager at Eastman.
"Eastman's Advantis adhesion promoters offer a simple alternative to help our customers remain compliant without the need for reformulation," he said.
Advantis products consist of modified polyethylene and polypropylene polymers that adhere to hard-to-adhere surfaces, such as untreated plastics.
Eastman's director of coatings business technology, Doug Wagner, commented, "Advantis solutions improve adhesion in three ways: as a primer between the substrate and the back coating, as a primer or bonding layer between layers, and as a formulation additive for mixing."
The new adhesion promoters were developed as an effortless alternative to formulations used by Eastman's traditional adhesion promoters. Technical specialists can help provide the right Advantis solution for those using non-Eastman products.
"Formulators tell us that material reclassification is a major trend in our industry, so we developed these new products as direct alternatives to formulations that benefit from our traditional promoters," Wagner added.
"An immediate challenge facing formulators is the upcoming reclassification of cumene in the EU as a category 1B carcinogen. Our Advantis adhesion promoters are a solution that allows customers to avoid relabeling issues of their current coating products," he said.
Advantis adhesion promoters are commercially available as solutions, solid resins and water-based dispersions.

