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Axalta agrees to provide refinishing paints with Steer Automotive Group

Refinish

International. The group has continued with its growth strategy both in acquisitions and in the opening of new sites.

Axalta, a coatings company, announces that it has signed a multi-year agreement with Steer Automotive Group, an independent UK vehicle repair organisation.

Under the terms of the agreement, Axalta is the only preferred paint partner and supplies its premium refinish brand Standox to Steer Automotive Group's 57 sites in the UK.

Steer Automotive Group CEO Richard Steer said: "A big area of focus and investment for us is considerations about energy use, the products we use to repair vehicles and how we can be more efficient and reduce waste throughout the process. Axalta offers a unique advantage and is a true business partner for us."

- Publicidad -

"Their energy-saving paint technology, through their premium refinish brand Standox, was a big draw in our decision-making process. We also rely on Axalta for strong technical training in application techniques, which for us ensures standardized implementation," Steer added.

"Finally, Axalta's Drivus brand of innovative and personalized digital services and programs will help our 57 sites operate faster and smarter with improved efficiency."

Jim Muse, Axalta Refinish's Global Vice President of Sales, said, "This new partnership demonstrates our shared goals of building a better business and maximizing success."

"Axalta has a portfolio of industry-leading end-to-end solutions to enable Steer Automotive Group to meet current and future needs to support its long-term growth."


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