International. The color of the year 2023 is Good Jinn, a dark and intense blue tone that is ideal to draw the attention of a room towards some special feature.
Zeitgeist invokes the mood of the age and perhaps no sentiment more closely reflects this zeitgeist than that we must save our planet.
With sustainability as the guiding principle, Heubach's 2023 decorative colour trends set a new direction in colour and application techniques for decorative coatings.
The tones that appear in Zeitgeist 2023 Decorative Colour Trends are projected into the future, plunging into the unknown, exploring new galaxies and the depths of the seas.
Based on the themes "Impetus", "Free Rein", "Y-Files" and "Deep Space", Heubach has developed four color palettes; from traditional and natural soft tones to intense and bright tones.
The four-color palettes consist of 21 color trends, including Color of the Year (COTY) 2023: GOOD JINN, a deep, dark shade of blue that's great for drawing a room's attention to some special feature: a large window or a nice painting or piece of furniture.
"For each color trend, we offer matching color shades and the basis for each is a guide formulation available in our Formula Guide. This allows customers to combine any colour they want in modern architectural paints," said Franziska Trapp, Head of the Decorative and Wood Coatings, Global Technical Marketing Coatings at Heubach segment.
All Zeitgeist shades are formulated with Colanyl 500 water-based pigment preparations. The resin-free and low VOC range combines the advantages of broad compatibility in water-based architectural coatings and suitability for dyeing at the point of sale and in the plant.
It also offers a well-balanced blend of high and medium pigment content for economical coloring, optimized preservation and minimized sedimentation behavior for a long service life of up to two years, no impact on film hardness or abrasion resistance and has good covering power even in light color areas.
Colanyl 500 is low VOC and is manufactured without using alkylphenol ethoxylated additives (APEOs).
