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New recyclable packaging for HMG paints

Pinturas HMG

International. PCR containers allow HMG to reduce the use of virgin material and offer the possibility of completely recycling new containers into appropriate PP recycling streams.

HMG Paints has introduced a new packaging for its range of water-based products. The new packaging uses recycled content to make the containers and the process and materials used also mean that the final container can be recycled. The new 2.5-litre and 5-litre packaging range will be launched in early 2023.

HMG Paints purchasing manager Helen Clark said HMG is always looking for ways to improve sustainability and that these new PCR (post-consumer recycling) containers have been a long-term project.

"The use of PCR containers contributes to the growth of the circular economy," Clark observed.

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"This helps reduce the negative impact on climate change, while maintaining the same performance and standards you would expect from regular containers, something that was key for us and our customers."

The new containers operate to the same standard as virgin material and also include a new livery design for HMG's range of decorative and water-based products.

PCR containers allow HMG to reduce the use of virgin material and offer the full recyclability of the new containers into appropriate PP recycling streams due to mono-material construction, a feature that is increasingly important for all stakeholders.

HMG Paints' range of decorative coatings will be among the first to appear on the new packaging. All products in the range are manufactured in Great Britain accredited with all production, including colourants, taking place at Riverside Works in Manchester.

The range contains products such as Matt vinyl emulsion, acrylic eggshell and fence paint and shed, all of which will carry the British Federation of Coatings VOC "Low" balloon.

The VOC Globe scheme is part of a broader coatings industry initiative to increase consumer awareness of the amount of VOCs contained in decorative paint products, enabling consumers to make more informed and hopefully greener choices.

Increased involvement of paint manufacturers, such as HMG, in the scheme will also greatly help paint recyclers separate solvent-based and water-based leftover paint with ease, helping to reuse and recycle and help cultivate the circular economy.


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