Chile. Smart Color is the new Ceresita app that allows you to try different shades of paints by capturing an image of the wall to be painted with the camera of the mobile device, also allowing you to share images of the chosen tones through social networks and WhatsApp.
The application has a large chromatic bar that allows the user to visualize the space to be painted with the various shades. Once the color is chosen, it is possible to save the photo in the "Open recent projects" section of the start menu.
For ceresita's marketing manager, Arturo Avendaño, Smart Color "is a response to our times and the need for interaction that users are looking for with brands. We use technology and connectivity in favor of our customers, so that they live the experience of painting and renovating their spaces in a more entertaining, free and with greater assertiveness".
Smart Color, adds the executive, "is an invitation to live the color experience minimizing risks and optimizing work, as is the case with the 'Color Test' service, which offers small samples of water enamel in small format, to cover a square meter."
The app is available for free download on the Google Play Store and iOS App Store.
