United States. Clariant launched for the North American architectural paint market a solution with innovative formulation ingredients that are now being launched in the region. The new multifunctional neutralizer based on renewable sources and risk-free Genamin Gluco 50 and a new advanced stabilizer system Dispersogen SPS / SPV for "breathable" paints without biocides offers a radical change to ecological coatings.
"With architectural paints and especially environmentally friendly solutions expected to grow at an average rate in the U.S. through 2019, Clariant introduced new additive solutions that contribute to a healthier future for the thriving interior paints segment," said Ruzmir Niksic, Clariant's North American regional business line director for the commercial unit's industrial and consumer specialties.
The new Genamin Gluco 50 stands out in the market for offering formulators the unique opportunity to reduce the complexity of formulation with a single additive and stay within the low VOC/SVOC limits of the strictest standards and eco-labels. It is suitable for eco-label certified paints such as U.S. GreenSeal, German Blue Angel or Chinese TenRing. It is also an ideal ingredient for paints that align with very low VOC limits, such as those required in Southern California, where only 50 g/L VOCs are allowed in flat interior paints.
The VOC/SVOC odor-free additive has been tested in extensive laboratory testing to increase the shelf life and performance of water-based paints above current market standards. It achieves this by improving storage stability even in colder regions, increasing dyeing intensity thanks to better pigment compatibility and reducing the formation of instant oxidation in ferrous metals. It offers these benefits without any negative impact on properties such as gloss or drying behavior. The paints are also easy to apply and have a pleasant smell that is ideal for indoor environments.
