International. Clariant unveiled its new Global Automotive Trendbook on Automotive Colors in 2019. The "Marine Magic" collection of automotive-style tones is based on Clariant's color knowledge and observations of social trends, themes, and industry developments.
Clariant's biennial global automotive Trendbook showcases the color areas that will play a role in the automotive industry in the future. It includes the analysis of the popularity of color and offers innovative solutions based on its organic pigments.
For the year 2019, Clariant explores the mesmerizing colors of oceans and reefs, and the eye-catching colored, camouflaged "suits" of marine life. It delves into the infinite variety of nuances and nuances found in the depths, and thinks about what meaning they convey over water. The result is a presentation of four families of colors that are likely to appeal to different types of personalities and mindsets:
Luxurious flexibility: Bright crowds (photo)
Some colors are like a common denominator, something that everyone can live even when they come in crowds. They bring a sense of optimism into our technology- and efficiency-focused lifestyle, but they don't attract attention. Due to their simple effects, they require little maintenance and remain beautiful even in low light.
The taste for tradition: Solitary elegance
These colors provide a car with a touch of timelessness. They are decent and discreet, but the effects seem valuable, but not intrusive. This is why these colors represent traditional and solid values such as respect and appreciation, but also for sustainability and a careful use of resources.
A Sense of Curiosity: Explorer by Nature
The car is becoming "smart", and the consequences on how to travel will be as revolutionary as the transition from mobile phones to smartphones. So there are many surprises ahead, and it can be exciting to discover. The intrinsic optimism of such drivers is represented by the choice of bright chromatic colors.
Eager for excellence: Look at me!
Some people are definitive individualists. They enjoy the power and speed and show this in their choice of exclusive and exceptional car colours. Individualists are not at all selfish. However, they operate their lives and machines on the edges, paving the way for them to follow.
