International. Sun Chemical announced that its global website has included the Spanish language as they seek to expand access to information for all of its customers.
Based on the analysis of site visitors with browser settings in Spanish, Sun Chemical translated most of the pages visited on the website and adapted the experience of the products and services that are most relevant to its Spanish-speaking customers.
"We entered this project with customers in mind and have every intention of ensuring that they can take advantage of all the opportunities on our website," said Felipe Mellado, chief marketing officer at Sun Chemical. "By translating pages into Spanish, we are making it a place where customers can feel more welcome and learn more about the solutions Sun Chemical offers."
The renovated site can be visited at the following link: es.sunchemical.com
