Beyond questioning whether what was promoted corresponds to the reality of the product, I want to draw attention to the way in which new developments are promoted, especially these days when we have already seen the negative effects of the abuse of the green product concept.
While it is true that we must take advantage of any advantage that our development offers, it is important to support each information issued with sufficient documents and studies that clear the doubts regarding each of the attributes mentioned.
An excess of promotion without support can cause users to end up condemning the formulator or applicator for misleading advertising, a "crime" that today is harshly punished by users, who already share their experiences with people from all over the world on the Internet. That is, if you promote what you are not, or exaggerate what you have, you run the risk of being discovered, your brand being recognized as inferior and finally people distrusting your company and not buying anything else.
In the paint industry, few cases have been known, such as that of a multinational that faced a protest on the web because of a bad promotion of its products. Users on the network called the company "misleading" and recommended against buying the product. Fortunately for the company, the incident was quickly overcome.
Responsibility when promoting, as well as the management of tests and documents that explain the real benefits of a product are part of the task that paint manufacturers in Latin America must do, because transparency with the customer is not a negotiable issue in this industry.
