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Akzo Nobel renews image

The launch of a new corporate brand, together with the commitment to give "Tomorrow's Answers Today", as well as a subtle name change and a new logo represent the new image of Akzo Nobel, which also involves an update of corporate values and a new brand philosophy. All of these changes are designed to create a distinctive global brand and support akzoNobel's new focus on strategic vision.
"This is the new AkzoNobel. We are a company with a strong new global brand that propels us into a new era of competitiveness and opportunity," says CEO Hans Wijers.
Author: Vanesa Restrepo

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