International. A new app that can be used with Google Glass (augmented reality glasses) will allow users to display the colors that catch their eye somewhere in the world and then get them in a jar of real paint.
Paint manufacturer Sherwin Williams developed the ColorSnap Glass app that uses the camera installed on Google Glass to recognize the colors the user is observing.
Subsequently, the user sends photographs taken with the glasses, which go to a server of the paint manufacturer that compares the primary colors of the photo with the 1,500 colors that the company has and transforms them into digital samples, which are then sent to the user, who can choose a jar of real paint of the color he observed.
According to Ellen Moreau, vice president of marketing at Sherwin Williams, "In focus groups many people say they choose colors for something they see while they are on vacation or somewhere for a walk. Then they want to copy it but they don't know how."
Credifoto: zugaldia - Flickr.
