Germany. In 2015, BASF reaches its 150th birthday. The company announced its anniversary program at an international press conference held in Ludwigshafen. In addition to the celebrations and a historical retrospective, BASF has prepared a global co-creation programme with the partners on the topics of energy, food and urban life.
As part of this program, called Creator SpaceTM, BASF is taking a new approach according to its "We Create Chemistry" strategy.
"We want to start something new with our anniversary and try new ways to work together over the next year – both within BASF and with people outside the company. We see the space program as a great opportunity to bring BASF closer to our target groups," said Dr. Kurt Bock, Chairman of BASF's Board of Executive Directors.
The official anniversary event of the company with guests will be held on April 23, 2015, in Ludwigshafen. A special feature will be the premiere of the anniversary musical composition, "Suena a 150," in which employees around the world recorded more than 1200 typical BASF sounds.
BASF will celebrate its anniversary around the world, each in a different way, according to their respective size and culture.
