United States. ChromaFlo Technologies reported that it has recently taken several steps to strengthen its regional organization system, and further enhance synergies as a global supplier of dye systems, chemical dispersions and pigments.
Dr. Brij Mohal, former Global V.P. of Marketing and Technology, will assume the new role of Vice President and General Manager - Americas. Mohal will retain its global responsibility for technology initiatives. At the same time, ChromaFlo has moved Mr. Larry Haines from his role in strategic business development to now serve as Coatings Business Director of Coatings in the Americas.
"This structure will create a more focused and strong team, resulting in a more cohesive regional and global platform," said Scott Becker, President and CEO of ChromaFlo Technologies. "The result will be a better focus on our customers."
As Managing Director, Mohal will focus on process improvement in the Americas, with a strong emphasis on customer satisfaction and technological development.
For its part, Haines will be responsible for the planning and implementation of sales initiatives and will oversee the marketing and technical service of the coating markets throughout North and South America.
