Colombia. Orbis is the new corporate brand of the formerly known Group, which was presented as a tribute to the legacy of Mundial for its meaning of Orb or World, and at the same time emblem that seeks to transmit transformation and modernity.
The multilatina with a presence in fifteen countries made an investment of 3,000 million pesos (about US $ 1,500,000) to execute the change that took about four years to develop.
As explained by the president of Orbis, Santiago Piedrahíta, the previous logo was old and did not convey the company's intentions in terms of entrepreneurship, modernity and internationalization.
Orbis has four lines of business among which are the paintings (Pintuco) and Chemicals (Andercol) waters and commerce. Currently, the company has more than 5,000 employees and serves about 27,000 customers.
