Chile. The painting company Ceresita joined the project of the KidZania theme park, for children between four and thirteen years old, where it will have an education and entertainment space called the Casa Ceresita.
There, children will have the opportunity to participate in workshops to learn about brush, roller and mold painting utensils and techniques and put them into practice within the same space. "Each child will be dressed in a tailor-made overalls to prevent them from staining their clothes, in addition to the paints and brushes and all the implements that a painter uses when working," said Paulina Sanhueza, marketing manager of the company.
The activity lasts fifteen minutes, where they enter groups of thirteen visitors, forming work crews that are divided into painters, finishes, and borders. Each group is explained what their work consists of.
The company highlighted the importance of participating in a project that has had great results in places like Mexico, Tokyo or Dubai. "Being a contribution to the healthy entertainment of children, where they are taught in a playful way what the different professions are, is for Ceresita paramount. We want children to learn about paintings, fill their lives with color and transform this experience into the first step towards a world of decoration and design," the statement concludes.
