International. White was listed as the most popular color for cars in the world according to information published by PPG Industries. Data provided by the company indicates that about 21% of the 2011 model year cars worldwide were of that color.
On the other hand, the silver and black colors tied for second place with 20%, followed by gray that is located in third position with 13% of cars painted in that shade.
According to statements by Jane Harrington, manager of color design and paints for cars at PPG, these colors are popular because they are available in almost all segments and look good in all types of cars. In addition, being a product that will be maintained for several years, buyers do not want to acquire colors that go out of fashion.
PPG also conducted an online study of consumer opinions on the importance of coatings and color for the purchase of a new car. According to this study, 48% say they buy products based on color, and 77% said that exterior color was a factor when buying their car.
In addition to the above, 31% of respondents said they would be willing to pay more for a vehicle that expresses their personality through color, while 40% indicated that they would like to have a wide range of colors available.
But not only color is important, finishes also have an increasing impact . For example, the matte finish that eliminates gloss and light reflections on the painted surface has become popular in the sports car, sedan and limited edition segment, PPG claims.
The report was shared in the framework of the Automotive Color Trend Show, where the company also presented its ideas for future colors in this segment. "The palette we are developing for the automotive sector is being influenced by factors such as culture, nature, fashion, interior design, media, auto shows, new color pigment technology and popularity," Harrington said.
