United Kingdom. AkzoNobel was recognized with the highest distinction for the commercialization of products in the UK, thanks to the transformation of its line of decorative paints, Dulux, into an international brand.The success of Dulux's global consumer campaign, Let's Color, focused on the power of color regeneration. This change of campaign, which went from being local to global, earned the brand the award as the International Brand Marketing in the 2010 Marketing Society Awards for Excellence.
According to what was mentioned by the jury of the event, which analyzed and valued the natural inspiration of the change process, as well as the approach to financial benefits through innovation, the business has derived important profits from the global way of working, with a brand that shares growth in the best markets. "The overall idea of 'Adding color to people's lives' has created a renewed spirit and sense of purpose."
In 2009, Dulux grew in the UK and France, and emerged in the markets of China and Brazil.
