USA The new edition of DuPont's "Color Popularity Report" states that white is, for the second year in a row, the most chosen color by motorists in the United States. Also, in the world this color has a strong presence. Black and silver, with their variants, have also had good results on a global scale.White and pearl white obtained 16% and 4%, respectively; black and pearl black 11% and 6%. On the other hand, silver, a color that was leading the list for six consecutive years, obtained 17% of the share of the United States market.
The report reveals that preferences are converging around the world, although within this homogeneity there are subtle differentiations between markets. As DuPont reported in June 2008, blue is becoming a more popular color and currently ranks in the United States with 13% of the total market.
In South America, neutral colors predominate to a greater extent. In general, white, black and silver are preferred by Latin American citizens. The percentages of choice are between 30% and 13%, with black being one of the most chosen colors. If chromatic colors are considered, it is red that leads the elections of Latin Americans. In Argentina punctually, the silver color is still the most chosen.
Source: Revista Mercado.
