Latin America. The color industry has undergone a significant transformation in recent years, characterized not only by technological innovations, but also by a greater awareness of environmental impact and consumer health.
Transformation towards greener and healthier products
In the conversation, various aspects of the market were addressed. Carballo Jiménez stressed that one of the main changes that has affected the paint industry was the COVID-19 pandemic. The health crisis not only changed consumer needs, but also accelerated the acceptance of safer products. "The pandemic has changed the priorities of the consumer, who are now looking for products that are not only effective, but also offer more health security, especially with regard to the inhalation of solvents and the care of the environment," he said.
These changes in mindset led to an increased demand for paints with special properties, such as antibacterial and water-based, which are not only more environmentally friendly, but also help improve air quality in spaces such as hospitals.
The Future of Industry: Beyond Sustainability
Carballo also spoke about how Sayer Lack has been investing in technology and modifying its production processes to adapt to industry trends. One of the most significant advances is the transition to water-based products, which are more environmentally friendly. "We have already modified our plants and processes to ensure that most of our products are water-based, reducing the emission of volatile compounds and facilitating their application," he explained.
The trend of sustainable products is not only facilitated by consumer demand, but also by the need to comply with strict environmental regulations.
As the market continues to develop, trends point to increasingly specialized products, such as paints for specific sectors, such as automotive manufacturers or construction. To which he added: "We continue to focus on the development of products that can optimize times and reduce the need to redo jobs, which represents an added value for our customers, especially in industries such as construction or automotive," said Carballo.
A vision of the future: innovating and growing hand in hand with consumers
Finally, the executive said that the objective is to continue with its diversification process, always looking for the best quality in its products and a unique shopping experience for its consumers. "Our commitment to innovation and adaptability is key to remaining relevant in such a dynamic market. We want to be a company that not only cares about the quality of its products, but also about the well-being of our customers," he concluded.
