International. The ever-increasing shift to water-based paint systems is also fueling demand for paint and coating additives with formulators who want the guidance ClariCoat provides.
Clariant launches its new digital platform ClariCoat, a results-focused additive web application. ClariCoat's offering is unique in the paints and coatings industry.
It allows the selection of custom properties that cover a wide range of performance criteria, from the stability and workability of liquid paint to sustainability, to name a few.
Once the selection of criteria is completed, the product recommendation engine proposes the most suitable additives to meet the needs of the paint formulator.
With growing consumer preferences for sustainable formulations and increasingly stringent government regulations for products that, for example, remove or reduce volatile organic compounds (VOCs), this new tool addresses a growing need in the industry.
"We believe that by combining our digitized formulation data, data science competence and detailed technical knowledge and formulation expertise, we can address all the challenges our customers may face," said Hermann Bach, Director of Strategic Marketing and Innovation Care Chemicals.
For quick fixes, ClariCoat has captured paint formulators' most prevalent problems, such as phase separation or compatibility, providing a list of additives that solve these problems with a single click.
